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Yana Zenina, known as YAYANA, was born on July 9, 2001, in Novopolotsk, Belarus. She studied architecture at the Belarusian National Technical University after moving to Minsk. Yana began sharing photos of her hometown on Instagram in 2015 and gained popularity in 2020 through collaborations with Vlad A4 and Egor Shkred. She runs the YouTube channel "YAYANA" featuring pranks, challenges, and vlogs, and maintains a strong presence on TikTok, Instagram, VK, and Telegram, with over a million followers on some platforms.
Yana is in a relationship with Egor Shkred, and they have a cat named Rick. In 2024, private photos and videos of hers were leaked online, attracting significant attention. She chose not to address the incident publicly and continued focusing on her online content. Despite the controversy, Yana remains an influential blogger with a dedicated audience.
